Service

Portfolio Curation (Brands & Private Label)

Build the right mix across Pharma, Cosmetics & Dermocosmetics and Gummies & Supplements—based on what sells.

SehaNova curates portfolios designed for real demand and real channels. We work with existing brands and also support private label options—especially relevant for Cosmetics & Dermocosmetics and Gummies & Supplements, and in selected Pharma categories depending on the market.

What this service includes

Category and channel fit assessment
Portfolio structuring (hero SKUs + supporting SKUs)
Brand vs Private Label route recommendation
Packaging and positioning guidance (high-level)
MOQ/feasibility check support (to avoid unrealistic builds)

Typical deliverables

Curated portfolio list (by category: Pharma / Cosmetics / Gummies)
Recommended launch assortment per channel
Brand vs Private Label decision notes
"What to lead with" strategy for the first 3–6 months

How we work

Understand your goals and constraints
Match products to channels and demand
Curate an assortment that can scale
Prepare for partner discussions and launch
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Want a portfolio that's built to sell, not just to look good?
Category-led curation
Brands and private-label options
Aligned with compliance and partners